LinkedIn Competitor Analysis
Paste a LinkedIn profile link. Actionbook reads that person’s or company’s posts from the last 90 days in your browser and shows what they post about, which formats work for them, how often they post and which posts stood out.
Built for
- B2B marketers tracking a competitor’s founder or brand page
- Ghostwriters benchmarking a client against leading voices
- Founders learning from a bigger account in their niche
Key insights
- Topics and formats compared by median reactions
- Posts per week and reactions per post over 90 days
- Standout posts that did several times better than usual
- Every post with date, topic, format and a link, plus how many posts it reached
What is the LinkedIn competitor analysis?
LinkedIn competitor analysis looks at what a competitor posts on LinkedIn and how their audience responds, so you can see what works in your market before you plan your own posts. Actionbook opens the profile in your browser and collects every public post from the last 90 days: date, topic, format, reactions, comments and reposts. It records how many posts it could reach, so you know how complete the view is. Then it compares topics and formats by median reactions, shows the posting rhythm week by week and marks the posts that did several times better than usual. It works as a LinkedIn post analytics view for any public profile, founder or company page. LinkedIn doesn’t show other people’s impressions or follower history, so it measures reactions and comments and doesn’t guess why followers grew.
How to do a LinkedIn competitor analysis
A LinkedIn competitor analysis takes five steps. The dashboard above follows them.
1. Pick the profile and a period
Choose the person or company page your buyers follow. The last 90 days shows how they post now.
2. Collect every post and note what you missed
Scroll the activity feed to the start of the period. Write down how many posts you reached, since older posts can stop loading.
3. Tag each post’s topic and format
Text, image, carousel, video or poll, and one topic per post. Formats and topics are what you can compare.
4. Compare medians, not totals
One viral post can lift the average. The median reactions per topic and format shows what usually works.
5. Read the standout posts
Open the posts that did several times better than usual and note what they have in common.
Who the LinkedIn competitor analysis is for
B2B marketers
You track the founders and brands your buyers follow on LinkedIn.
- Their topics and how each performs
- How often they post
- Their standout posts
Ghostwriters and LinkedIn agencies
You benchmark a client against the leading voices in their field.
- Formats that work in the field
- Posting rhythm to match or beat
- Examples to show the client
Founders and creators
You want to learn from a bigger account in your niche.
- What they post about most
- What gets the most comments
- The posts worth studying
How the LinkedIn competitor analysis works
Step 1: Click Build with Actionbook and paste a profile link
A person’s profile or a company page, plus the question you want answered. The last 90 days by default.
Step 2: Stay signed in to LinkedIn
Actionbook reads the profile’s activity in your browser. It only reads: it doesn’t follow, like or message anyone.
Step 3: Run it for each competitor
One profile per run. Run it again later to see what changed.
LinkedIn competitor analysis FAQ
What is LinkedIn competitor analysis?
Looking at what a competitor posts on LinkedIn and how their audience responds: topics, formats, how often they post and which posts stand out. It shows what works in your market before you plan your own posts.
Is this LinkedIn post analytics for someone else’s posts?
Yes, from what’s public. You see reactions, comments and reposts on each post. Impressions and follower history are only visible to the account owner, so they aren’t included.
Can I use it on a company page?
Yes. Paste a company page link instead of a person’s profile and it reads the page’s posts the same way.
Why does it say how many posts it reached?
LinkedIn can stop loading older posts. The dashboard shows how many it collected, so you know when the period isn’t complete.
Does it explain why their followers grew?
No. LinkedIn doesn’t show another account’s follower history, so it doesn’t guess when or why they gained followers.
How is this different from the LinkedIn Viral Posts Finder?
This one starts from one profile and reads everything it posted. The viral posts finder starts from a topic and looks across many authors.
Does it notify the person I’m analyzing?
It doesn’t message, follow or react to anything. Opening a profile with your login works like any visit, so LinkedIn may list you in their profile viewers, depending on your privacy settings.
