Competitive Research playbook

Competitor Positioning Analysis

Works with

How a competitor’s positioning changed over time: homepage snapshots, content, releases and market attention, phase by phase.

Competitor Design Teardown

Works with

Compare how competitors solve the same task. Find design ideas to reduce effort, improve user control and test with your users.

Competitor Pricing Comparison

Works with

Your plans next to competitors’, priced for the same customer, so you see where your prices land and what to change.