Competitor Social Listening
Every week, people on Reddit and X ask which tool to pick, complain about a competitor’s price change or name a bug it still hasn’t fixed. Actionbook reads both for the names you track, counts mentions per platform, groups them into topics with quotes, and picks the threads worth a reply.
Built for
- Founders checking what buyers say about their competitors each week
- Marketers reporting share of voice against competitors on Reddit and X
- Product managers collecting competitors’ complaints and feature requests
Key insights
- Mentions of you and each competitor, Reddit and X counted apart
- Change from last week for every brand and platform
- Topics with sentiment, each backed by a quote
- Where the talk happens: subreddits and X accounts by size
- Threads to reply to, watch or share with product
What is the competitor social listening dashboard?
Competitor social listening means reading what people say about your competitors in public, not what the competitors say about themselves. It’s competitor social media analysis built on what buyers say, not on follower counts. This dashboard covers Reddit social listening and X, kept apart so the numbers stay honest. It shows how often each brand came up this week and what changed from last week. Each topic comes with a quote and its subreddit, and the week ends with threads to act on: reply, watch or share with product. Actionbook only reads. Any reply comes from your own account.
How to use social listening for competitor analysis
Social listening for competitor analysis takes five steps. The dashboard above follows them.
1. List the competitors to track
Each competitor, its product names and the names people actually type, plus your own brand to compare against. Add a common misspelling if there is one.
2. Filter out the noise
Short brand names often mean something else. Drop posts where the name is used in another sense, and count cross-posts once.
3. Count each platform on its own
Reddit mentions and X posts behave differently, so keep them apart and compare each one with last week.
4. Group the talk into topics
A price change, an outage, a missing feature, a buyer asking for alternatives. Keep a quote and the subreddit with each topic so anyone can check it.
5. Act on what you hear
Reply where a buyer is choosing between you and a competitor, watch the threads that could grow, and pass competitor complaints to product and sales.
Who the competitor social listening dashboard is for
SaaS founders watching their competitors
You want to know when people complain about a competitor or ask for an alternative, without reading Reddit and X all day.
- Threads where a buyer is choosing between tools
- Complaints about each competitor, with the quote
- What changed since last week
Marketers tracking competitor mentions
You report on share of voice and need numbers you can defend, with Reddit and X kept apart.
- Mentions per brand, per platform
- Change from last week for each
- The subreddits where the talk happens
Product managers learning from competitors’ users
Your competitors’ users post the features they miss and the bugs they hit. That’s research you don’t have to run.
- Topics with their sentiment
- Features people ask your competitors for
- Threads to share with the team
How the competitor social listening dashboard works
Step 1: Click Build with Actionbook and list your competitors
Give it your brand, your competitors and any subreddits you care about. If you leave them out, it asks for them before it starts.
Step 2: Let it read Reddit and X
Reddit posts are public, so there’s nothing to sign in to. X search uses your own login in the browser. Actionbook only reads: it doesn’t post, vote or send messages.
Step 3: Schedule it every week
Each run is saved at the same link, with the change from last week. Scheduled runs happen while the Actionbook extension is online.
Competitor social listening dashboard FAQ
What is competitor social listening?
Reading what people say about your competitors on social platforms like Reddit and X: how often they come up, what the talk is about and how people feel. It surfaces complaints, switching moments and feature requests that a competitor’s own site never mentions.
How is it different from competitor analysis?
Competitor analysis usually reads what competitors publish: their site, pricing and positioning. Social listening reads what their users say. The first shows what a competitor promises. The second shows whether people believe it.
Why Reddit and X?
Reddit threads show buyers comparing tools in detail and asking for alternatives. X shows reactions to launches, outages and price changes as they happen. Together they cover where most people talk about software in public.
Can I use it for competitor social media analysis?
Yes, for the conversation side. Most competitor social media analysis looks at a competitor’s own accounts: followers, posts and engagement. This reads what other people post about each competitor on Reddit and X, which shows how buyers actually see them.
How does Reddit social listening work here?
It reads public Reddit posts and comments that name you or a competitor, across all of Reddit or in the subreddits you pick. Mentions are grouped into topics, each with a quote and its subreddit, and compared with last week. Reddit needs no sign-in.
Can I track my own brand too?
Yes. Add your brand next to your competitors and it counts your mentions the same way, so you can see your share of the talk and when a competitor’s price change or outage sends people looking for alternatives.
Does it post or reply for me?
No. Actionbook only reads Reddit and X. It suggests threads to reply to and says why, and you reply from your own account.
Why are Reddit and X counted separately?
A Reddit mention and an X post aren’t the same unit, and the two platforms move differently. Adding them up would hide which one changed, so each is compared only with its own last week.
How does it handle brand names that mean something else?
It leaves out posts where the name is used in another sense and says how many it left out. Cross-posts are counted once. Check the coverage notes at the bottom of the dashboard.
How often should I run it?
Weekly works for most teams. You can schedule it; scheduled runs happen while the Actionbook extension is online. Run it again on the spot after a launch or a competitor’s price change.
