Influencer Vetting Tool

A creator sends a media kit and a rate, and you have days to decide. This influencer vetting tool reads the creator’s channels, checks their claims against other sources, judges the fit with your goals and drafts a small paid test with clear go/no-go numbers.

Creator site & newsletterXLinkedInInstagramYouTubeTikTokProduct Hunt
Build with Actionbook

Built for

  • Founders and growth leads at software companies sponsoring creators
  • Partnership managers running several creator deals a quarter
  • Agencies vetting creators for a handful of clients

Key insights

  • Your needs, their expertise and audience fit
  • Verified track record, their own role and past results
  • Deliverables, deal terms and whether to go ahead
  • What others say and the risks of the deal

What is the influencer vetting tool?

An influencer vetting tool checks a creator before you pay for a sponsorship. Actionbook reads the creator’s site and newsletter, their posts on X, LinkedIn, Instagram, YouTube and TikTok, their Luma events, plus press, Product Hunt and what other people say about them. It marks each claim as verified, partly verified, doubtful, conflicting or not checked, judges the creator against your own needs and target audiences, and keeps every source. Followers sit next to what posts actually reach, channel by channel. The dashboard answers three questions:

  • Whether the creator reaches the buyers you need.
  • Which claims and terms the evidence supports.
  • Whether to sponsor, run a small paid test or pass.

Who the influencer vetting tool is for

Founders and growth leads

You sell software to solo founders, freelancers or other pros, and creators pitch you every month.

  • Median views per post, not follower counts
  • Deal terms you can send the same week

Partnership managers

You run several creator deals a quarter and need the same checks every time.

  • Claims sorted into verified, doubtful and conflicting
  • Go/no-go numbers set before money moves

Small agencies

You recommend creators to a handful of clients and have to defend every pick.

  • A source behind every number
  • The same review format for each creator

How to vet influencers with Actionbook

  1. Step 1: Add the creator and your goal

    Open the prompt with Build with Actionbook. Add the creator’s site or handle, what you want from the deal and your budget.

  2. Step 2: Let it read and cross-check

    Actionbook opens the creator’s public pages in your browser, read-only. It checks each claim against press, Product Hunt and what other people wrote.

  3. Step 3: Get the review and the offer

    You get the recommendation, the fit verdict, the reach check, what others say and test deal terms you can send.

Influencer vetting tool FAQ

What is an influencer vetting tool?

An influencer vetting tool checks a creator before a brand pays them. This one reads the creator’s channels and public record, checks their claims against other sources, judges the fit with your goals and suggests a small paid test with go/no-go numbers.

Can it see a creator’s audience demographics?

No. Follower age, location and gender are only in each platform’s analytics, for the creator. The dashboard infers fit from what the creator posts and who engages, and says so.

Does it check for fake followers?

It doesn’t audit individual followers. It puts follower counts next to median views, likes and saves on recent posts, which shows when an audience doesn’t show up.

Does the creator know I’m checking them?

No. Actionbook reads the same pages any visitor sees, read-only. Nothing is posted, followed or messaged.

Who can see the dashboard?

A new dashboard is private: only you and the people you invite by email can open it. Set it to “Anyone with the link” to share it more widely. Only you can refresh or change it, and dashboards are kept out of search engines.

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