Creator Media Kit

Every time a brand asks for your media kit, you pull data from five apps. Actionbook reads your last 90 days on TikTok, Instagram, YouTube, X and LinkedIn, adds your podcast spots and Luma events, and builds an influencer media kit with your highlights, your main platform, your recent work and how brands can work with you. The example above shows every section.

TikTokInstagramYouTubeXLinkedInLuma
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Built for

  • Creators and influencers who get asked for a media kit before every brand deal
  • Founders and consultants who use content to win clients and talks
  • Small agencies that pitch creators to brands

Key insights

  • Why brands should work with this creator.
  • Which work and audience signals support the partnership value.
  • Which collaboration formats fit the creator’s strengths.

What is the creator media kit?

A media kit, also called an influencer or creator media kit, is the page you send a brand before a deal: who you are, how many people you reach on each platform, what your audience responds to and how you work with brands. Actionbook builds yours from your posts in the last 90 days on each platform, your podcast guest spots on YouTube and your Luma events. It keeps followers per platform instead of adding them up as unique people, marks what a platform doesn’t show publicly, and links every recent post to the original. A good media kit covers four things, and the example above maps to them like this:

  • Creator positioning, expertise and audience fit: your profile, your topics by share of views, and who your content reaches, estimated from topics.
  • Platform reach and public engagement: highlights, your main platform in detail, followers by platform, posts by topic and the mix of likes, comments, shares and saves.
  • Representative work and partnership evidence: your last 30 days of posts with links, your podcast guest spots, your Luma events, and the brands you’ve worked with when your posts carry a paid partnership label.
  • Collaboration formats, brand fit and source links: each way to work together, with who it suits, its formats and proof, plus every source the kit read.

How to make a media kit

A media kit template gives you the layout. The work is in the data and the proof. Five steps turn your posts into a kit a brand can act on, and the example above follows them.

  1. 1. Pick your platforms and a window

    Use the platforms where you post every week, and the same window for all of them, such as the last 90 days. Mixed windows make platforms hard to compare.

  2. 2. Collect the data per platform

    Record followers, posts, views, likes, comments, shares and saves. Keep followers per platform, since the same person can follow you twice, and note what a platform doesn’t show, such as LinkedIn views.

  3. 3. Pick your best recent work

    Choose posts from the last 30 days that show what you do best, with their views and engagement and a link to each original. Brands open the links.

  4. 4. Show how brands can work with you

    For each kind of collaboration, name the audience it reaches, the formats you offer on each platform and one or two posts as proof.

  5. 5. Add past brand work and how to reach you

    List brands you’ve worked with and what you made for them. Say whether your rates are on request or in a separate rate card.

Who the creator media kit is for

Creators

Brands ask for your media kit before every deal, and you rebuild the same deck from five apps.

  • Highlights and reach by platform, read on one date
  • Your recent posts with every public metric and a link

Founders and consultants

You use content to win clients, talks and podcast spots, and need one page that shows it.

  • Podcast plays and Luma events next to your posts
  • Ways to work together, backed by your own posts

Agencies

You pitch creators to brands and need the same view of every creator on your list.

  • One format for every creator, refreshed on your schedule
  • Clear notes on what each platform doesn’t show

How to build a creator media kit with Actionbook

  1. Step 1: Add your accounts

    Open the prompt with Build with Actionbook and add your TikTok, Instagram, YouTube, X and LinkedIn accounts. Add your Luma calendar if you host or speak at events.

  2. Step 2: Let it read your posts

    Actionbook opens each platform in your browser, read-only, and records the last 90 days of posts with their public counts. It asks you once about logins.

  3. Step 3: Get your media kit

    Actionbook builds the kit: your highlights, your main platform, reach across platforms, your last 30 days of work, and how to work together. Share it with a brand as a link.

Creator media kit FAQ

What is an influencer media kit?

An influencer media kit is a page a creator sends to brands before a partnership. It shows who the creator is, their reach and engagement on each platform, their best recent content, and how they work with brands. This one is built from your own public data and links every recent post to the original.

What should I include in my media kit?

Your profile and topics, followers and engagement on each platform, your best recent posts with links, podcasts and events, the ways brands can work with you with proof, brands you’ve worked with, and how to reach you. Rates can be on request.

Is the example a real creator’s media kit?

No. The example uses mock data for a fictional AI tools creator, so you can see every section before you build yours.

How is this different from a media kit template?

A template from Canva or Google Slides gives you a layout to fill in by hand. Actionbook reads your posts, fills in the data, links each post to the original and refreshes the kit when you run it again.

Which platforms does it read?

Instagram, X and LinkedIn with your login, read-only, and TikTok and YouTube from public pages. It also reads your podcast guest episodes on YouTube and your Luma event pages. Nothing is posted, liked or changed.

Does it show audience age, gender or location?

No. That data is only in each platform’s own analytics. The kit estimates who your content reaches from which topics draw views, marks it as an estimate, and leaves demographics out.

Why aren’t followers added up into one audience?

The same person can follow you on several platforms, so a sum would overstate your reach. The kit shows followers per platform and marks the total as not unique people.

Does it list brands I’ve worked with?

Yes, when your posts carry a platform’s paid partnership label, such as Paid partnership on Instagram and TikTok, Includes paid promotion on YouTube, or #ad. It asks you about gifted or unlabeled work instead of guessing.

Does it include my rates?

No. Rates aren’t public on these platforms, so the kit says rates are on request. It never estimates a rate.

Can I share it with a brand?

A new dashboard is private: only you and the people you invite by email can open it. Set it to “Anyone with the link” to share it more widely. Only you can refresh or change it, and dashboards are kept out of search engines.

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