Google & Meta Ads Performance
One weekly view of both ad accounts. Actionbook pulls spend and conversions from Google Ads and Meta Ads, puts them on the same scale, and writes the three changes to make next week.
Built for
- Founders splitting a small budget between Google and Meta, deciding where the next dollar goes
- Freelancers and agencies sending each client one weekly ads report instead of a deck
- In-house marketers who owe leadership one cost per conversion across both platforms
- Performance marketers who want the campaigns to scale or cut, not just the totals
Key insights
- Google and Meta spend, conversions and CPA side by side
- Blended CPA across the whole budget
- Every campaign marked Scale, Hold or Cut
- Search terms that spend without converting
What is the Google & Meta Ads performance dashboard?
The Google & Meta Ads performance dashboard is a weekly view that puts both ad accounts side by side. Actionbook reads Google Ads and Meta Ads Manager in your browser, works out spend, conversions and cost per conversion for each channel and for the whole budget, and lists the campaigns to scale, hold or cut. It refreshes on the schedule you set and lives at a link you can share.
Who the Google & Meta Ads performance dashboard is for
Founders running their own ads
You split a small budget between Google and Meta and need to know where the next dollar should go.
- See which channel brings conversions in cheaper this week
- Catch a campaign burning budget before the month ends
- Approve changes like pausing an ad set from one list
Freelancers and small agencies
You report to a few clients every week or month and want the report to write itself.
- Send each client one link instead of a deck
- Lead with what changed and what you’ll do next
- Catch search terms that spend without converting
In-house marketers
Leadership asks how ads are doing and expects one answer, not two platforms grading their own work.
- Show one cost per conversion across both channels
- Track monthly pacing against budget
- Explain week-over-week moves in plain English
How the Google & Meta Ads performance dashboard works
Step 1: Add Actionbook and describe your dashboard
Install the Actionbook extension, then tell it which Google Ads and Meta Ads accounts to read and what the dashboard should show.
Step 2: Stay signed in to your ad accounts
Actionbook reads Google Ads and Meta Ads Manager the way you see them. There are no API keys or CSV exports to hand over.
Step 3: Pick a schedule and share the link
Set it to refresh every Monday morning. Each run pulls the last 28 days again to catch late conversions, then updates the dashboard at the same link.
Google & Meta Ads performance dashboard FAQ
Do I need API keys or a paid connector?
No. Actionbook works with the accounts you’re signed into in Chrome or Edge. Where an official connector covers an account, it uses that, and it reads the pages a connector can’t reach.
Why don’t Google and Meta conversions add up to my sales?
Each platform counts the conversions it can claim, so one customer can show up in both. Use each platform’s count to compare its campaigns, and your sales records for the final total.
How often does it refresh?
You choose weekdays, weekly or monthly. Conversions keep arriving days after the click, so each run pulls the last 28 days again instead of only the newest day.
Can it change my campaigns?
Building the dashboard only reads data. If a next step means pausing an ad set or adding negative keywords, Actionbook asks before it acts.
Who can see the dashboard?
Anyone with the link can view the dashboard. Only you can refresh or change it, and dashboards are kept out of search engines.
