Competitor Pricing Comparison
Run a competitor pricing analysis from your own pricing page and your competitors’. Actionbook turns credits, seats and limits into what one customer would pay and puts your plans next to theirs.
Built for
- Founders checking whether their prices still hold up
- Product managers deciding what each plan includes
- Product marketers who keep comparison pages and sales sheets current
Key insights
- Your plans next to competitors’, side by side
- Credits and seats turned into one comparable price
- What a typical customer pays, and which plan they land on
- Monthly vs annual, and what paying yearly saves
- Pricing changes over the last 12 months, from archived pages
What is the competitor pricing analysis dashboard?
The competitor pricing analysis dashboard puts your plans next to your competitors’ and prices them for the same customer. Actionbook opens your pricing page and each competitor page you list and records every plan’s monthly and annual price in US dollars, what it includes and its limits. Plans that bill in different units, like credits that buy a different amount of video on each platform, become one number you can compare: what a customer with the usage you set would pay each month. Plans that need a quote are marked Contact sales, never estimated.
How to do a competitor pricing analysis
A competitor pricing analysis compares what rivals charge and what a buyer gets at each price. Five steps cover it, and the dashboard above follows them.
1. List the competitors buyers compare you with
Start with the three to five names that come up on sales calls and in lost deals, not every company in the category.
2. Record every plan as listed
Note monthly and annual prices separately, what each plan includes and its limits. Keep each plan’s own units: credits on one platform buy a different amount of video than credits on another.
3. Find the unit buyers pay for
For an AI video tool that’s videos of a set length, resolution and model, not credits. Turn every plan into that unit, so $1.13 a video can sit next to $3.11.
4. Price one real customer
Work out what one buyer would pay, such as 40 five-second Seedance 2.0 videos at 1080p a month, on monthly and annual billing. Show which plan they land on and why.
5. Check again before you decide
Pricing pages and model rates change often. Run the check again right before a pricing decision, so you compare against today’s prices, not last quarter’s.
Who the competitor pricing analysis dashboard is for
Founders reviewing their prices
You set your prices a while ago and need to know if they still hold up against the market.
- Your plans next to competitors’, for the same customer
- Which plan a typical customer lands on, and why
- Monthly vs annual, and what paying yearly saves
Product managers planning packaging
You decide how many credits each plan includes and which models it unlocks.
- Where each plan runs out for a typical customer
- Which plans leave out the expensive models
- The step up when a customer outgrows a plan
Product marketers keeping comparisons current
Your comparison pages and sales sheets need today’s competitor prices.
- Every plan with its pricing page and check date
- Credits turned into a price buyers understand
- A fresh read whenever a competitor changes its page
How the competitor pricing analysis dashboard works
Step 1: Add Actionbook and list your competitors
Install the Actionbook extension, then give it your pricing page and each competitor’s, plus the usage to price, like 40 videos a month.
Step 2: Let it read the pricing pages
Pricing pages are public, so there’s nothing to sign in to. Actionbook switches each page between monthly and annual billing, records every plan, its credits and its model rates in US dollars as listed, and reads archived copies for the past year’s changes.
Step 3: Run it again before you decide
Each run is saved at the same link. Run it again before a pricing decision to compare against today’s prices.
Competitor pricing analysis dashboard FAQ
What is competitor pricing analysis?
Comparing what competitors charge, how they bill and what each plan includes, so you can set or defend your own prices. For subscription products it covers monthly and annual prices, what each plan includes, its limits, free plans and trials.
How do you compare plans that bill differently?
By pricing the same customer on each. Credits on one AI video platform don’t buy the same amount of video as credits on another, so the dashboard turns every plan into the unit buyers pay for, like a five-second 1080p video on a given model, and shows what a customer with the usage you set would pay each month.
What if a plan says Contact sales?
It’s marked Contact sales and left out of the cost math. Actionbook doesn’t guess quoted prices.
Does it compare prices in other currencies?
Not yet. It records prices in US dollars, as each pricing page lists them.
How often does it check?
Whenever you run it, such as before a pricing decision. You can also schedule it; scheduled runs happen while the Actionbook extension is online.
Can it show prices from before I started tracking?
Yes, where the Wayback Machine has archived the pricing page. The first run reads those archived copies to list the last 12 months of price, credit and model changes.
Do I need an account with each competitor?
No. It reads public pricing pages and only reads them. It doesn’t sign up, start trials or contact sales.
