Social Media Audit Tool
A social media audit tool should do the part that takes a day: scroll 90 days of posts on each network, tag every post by format and topic, then work out the averages. Actionbook reads your accounts, groups the posts and tells you what to keep, stop and start.
Built for
- Freelancers and agencies auditing a new client’s accounts
- In-house marketers running a quarterly content review
- Creators and founders deciding which kinds of post to drop
Key insights
- What is working, what is not and what to change, in three sentences
- Formats and themes against the account’s own average
- The five best and five worst posts
- Bio, link and handle checked across accounts
- A keep, stop, start list with the numbers behind each line
What is the social media audit tool?
A social media audit tool reviews a brand’s own social accounts and shows what is working, so you can decide what to post more and less of. Actionbook reads the last 90 days of posts on your Instagram, TikTok, YouTube, LinkedIn and X in your browser and groups them by format and by theme. For a full social media audit it also checks profile basics and each account’s growth. The social media content analysis needs no tagging by hand: each post’s theme is set by reading it.
How to do a social media audit
A quarterly social media audit takes five steps. The dashboard above follows them.
1. List the accounts and fix the window
Every account the brand posts on, and the last 90 days against the 90 days before.
2. Record every post
Date, format, first line, views, likes, comments and shares.
3. Give each post a format and a theme
Format is what it is: short video, carousel, image, long video. Theme is what it’s about: a how-to, an explainer, a customer result, an offer.
4. Compare groups with the account’s own average
Work out engagement rate for each format and theme, and see which sit above and below the account average.
5. Write the keep, stop, start list
Keep what beats the average, stop what trails it, and start what the numbers point to. Put the reason beside each.
Who the social media audit tool is for
Freelancers and agencies onboarding a client
The first deliverable is an audit, and it takes a day of scrolling and tagging before you can say anything.
- 90 days of posts read and grouped
- Best and worst posts with format and theme
- A keep, stop, start list to open the first call
In-house marketers doing a quarterly review
You know the weekly numbers. You don’t know which kinds of post are carrying them.
- Formats and themes against the account average
- The quarter against the 90 days before
- Which accounts are growing, flat or slipping
Creators and founders
You post a mix of things and want to know which to drop.
- Themes ranked by engagement rate
- The five posts that did best and worst
- Profile basics checked across accounts
How the social media audit tool works
Step 1: Click Build with Actionbook and paste your account links
The last 90 days against the 90 days before by default. Ask for another window instead.
Step 2: Stay signed in to each platform
Actionbook reads your profiles and posts the way you see them in your browser, read-only. It doesn’t post, edit or change any setting.
Step 3: Run it again next quarter
Each run audits the new 90 days and compares them with the 90 before.
Social media audit tool FAQ
What is a social media audit tool?
A tool that reviews a brand’s social accounts and reports what is working: how each account is growing, which kinds of post perform, and what to change. It does the collecting and grouping that an audit spreadsheet makes you do by hand.
What does a social media audit include?
Performance by format and by theme, the best and worst posts, a check of profile basics such as bio, link and handle, account health (followers, growth, posting rate), and a list of what to keep, stop and start.
How does the social media content analysis work?
Actionbook reads each post’s caption and first seconds and gives it one theme, such as a how-to, an explainer or an offer. The theme table is labeled “Our read”. You can ask for different themes in the chat.
How is engagement rate calculated?
Likes plus comments plus shares, divided by views. Each format is compared with the average of the account it is posted on, and each theme with the average of all posts.
Which networks does it audit?
Instagram, TikTok, YouTube, LinkedIn and X. The example shows Instagram, TikTok and YouTube.
Does it give me a checklist or a template file?
No. It builds a live dashboard from your accounts. There is no file to download and fill in.
How is this different from the other social media playbooks?
Social Media Analytics Dashboard tracks followers, views and engagement week by week. This audit has no weekly tracking: it reads 90 days of posts once, groups them by format and theme, and ends with what to keep, stop and start. Best Time to Post covers when to post. Social Media Competitor Analysis compares you with rivals. TikTok Profile Analyzer and YouTube Channel Analyzer each cover one network.
Does it change anything on my accounts?
No. It only reads.
