Search Console Weekly Performance

Know on Monday why your organic traffic moved last week. Actionbook reads your Google Search Console, compares this week with last, and shows which pages and queries gained or lost clicks and why.

Google Search Console
Build with Actionbook

Built for

  • Marketers who explain organic traffic every week
  • Founders checking why Google traffic dropped
  • SEO freelancers sharing weekly results with clients
  • Content teams checking that new pages are indexed and getting impressions

Key insights

  • Week-over-week Search Console KPIs
  • Branded vs non-branded clicks
  • Change in clicks by cause
  • Queries and pages that moved most
  • Index status of new pages and sitemap URLs

What is the Search Console performance dashboard?

The Search Console performance dashboard turns the Google Search Console performance report into a weekly comparison. It compares the last full week with the week before on clicks, impressions, CTR, average position and non-branded clicks, and charts the last six weeks. Every page that moved by at least 10 clicks and 20% gets the likeliest cause: a ranking change, a change in search demand, a lower click-through rate at the same position, or a page dropping out of the index. It also lists the queries with the biggest change in impressions and the index status of new pages and sitemap URLs.

  • Clicks
  • Impressions
  • CTR
  • Average position
  • Non-branded clicks
  • Index status

How to compare Search Console performance week over week

Search Console can compare two periods, but it shows totals and long lists. Getting from “clicks are down” to “this page lost its ranking” takes four steps.

  1. 1. Compare full weeks

    In the Performance report, pick Compare and set the last 7 days against the 7 before. End the week two or three days ago, because Search Console data for the most recent days is not final.

  2. 2. Split branded from non-branded

    Filter queries that contain your brand name, then exclude them. Branded clicks follow your marketing; non-branded clicks show how your SEO is doing.

  3. 3. Find the pages and queries that moved

    Sort the Pages and Queries tabs by the difference in clicks. A few pages usually explain most of the change.

  4. 4. Name the cause for each page

    Position down means ranking. Impressions down at the same position means demand. CTR down at the same position means the result changed, such as an AI Overview or a new title. No impressions at all means check indexing.

  5. 5. Or let Actionbook do it every Monday

    Actionbook runs these steps in your Search Console, labels each page with its cause, and keeps every week, so the dashboard is ready when you start the week.

Who the Search Console performance dashboard is for

Content and growth marketers

You own SEO alongside other channels and have to explain the organic number every week.

  • Clicks, impressions, CTR and position against last week
  • Branded and non-branded clicks kept apart
  • The pages that lost clicks, each with a reason

Founders

You open Search Console when traffic looks off and want the answer, not more charts to read.

  • A short readout of what changed and why
  • A six-week trend to tell a dip from a decline
  • New pages that are not on Google yet

SEO freelancers and agencies

You update clients every week and need to explain the numbers, not just show them.

  • One dashboard link per client site
  • Queries and pages that moved most, with positions
  • Indexing issues caught before the client notices

How the Search Console performance dashboard works

  1. Step 1: Add Actionbook and pick the Play

    Install the Actionbook extension, open the Search Console Weekly Performance Play and enter your site and brand name.

  2. Step 2: Stay signed in to Search Console

    Actionbook reads the reports you can already open in Search Console. No API keys, service accounts or Looker Studio connectors.

  3. Step 3: Check it every Monday

    Schedule a weekly run. Each run compares the last full week with the one before and keeps the history, so the trend grows over time.

Search Console performance dashboard FAQ

What should a Search Console performance dashboard show?

Clicks, impressions, CTR and average position against the previous period, with branded and non-branded traffic apart. Then the pages and queries that changed most, and why. Totals alone tell you that traffic moved, not what to fix.

How do I compare weeks in the Google Search Console performance report?

Open the Performance report, choose Date, then Compare, and set the last 7 days against the previous 7. Sort the Queries and Pages tabs by the difference. This dashboard does that every week and adds the likely cause of each change.

Why did my organic traffic drop?

Usually one of four reasons: pages lost rankings, fewer people searched for your topics, fewer searchers clicked at the same position (often because of an AI Overview or a new competitor result), or pages fell out of Google’s index. The dashboard labels each page that moved with one of these.

How is this different from a Looker Studio Search Console dashboard?

A Looker Studio template charts Search Console data you connect through the API. This dashboard is built by Actionbook in your own browser, adds the cause behind each change and index status from URL Inspection, and needs no connector setup.

Why compare weeks instead of days?

Daily Search Console data swings with weekdays and is not final for the last two or three days. Full weeks that end a few days ago give a stable comparison.

Does it check whether my pages are indexed?

Yes. It reads the Page indexing report for every URL in your sitemap and runs URL Inspection on pages published in the last 28 days, so you see which new pages are on Google and which are not yet.

Can I share it with clients?

Yes. Build one dashboard per client site in the Search Console properties you can access, and share the link. Each weekly run updates it.

Who can see the dashboard?

A new dashboard is private: only you and the people you invite by email can open it. Set it to “Anyone with the link” to share it more widely. Only you can refresh or change it, and dashboards are kept out of search engines.

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